Online Communications Manager

TITLE: Online Communications Manager
CLASSIFICATION: Associate Director I
WAGE CATEGORY: Exempt
DEPARTMENT: Marketing and Communications
REPORTS TO: Senior Director, Online Strategy
LOCATION: Washington, DC or remote

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ABOUT AMERICAN RIVERS

American Rivers is championing a national effort to protect and restore all rivers, from remote mountain streams to urban waterways. Healthy rivers provide people and nature with clean, abundant water and natural habitat. For 50 years, American Rivers staff, supporters, and partners have shared a common belief: Life Depends on Rivers℠.

American Rivers centers the ongoing work of diversity, equity, inclusion, and justice in all that we do. The beauty of rivers is that they connect all people and communities, and we seek to build and embody this diversity in our organization and throughout the conservation field. The life experiences, knowledge, innovation, and talent that everyone brings to our work provides perspectives, experiences, and competencies which are critical to our effectiveness in protecting wild rivers, restoring damaged rivers, and conserving clean water for people and nature.

JOB SUMMARY
The Online Communications Manager is a member of the Marketing and Communications team. He/she/they collaborates closely with all members of the digital team to reach the team’s key goals. These include increasing engagement across all digital channels, growing the supporter list with more donors and activists, and supporting the Marketing and Communications team with all ongoing campaigns. The Online Communications Manager will execute strategies across various digital channels, manage projects with multiple team members, and assist with other marketing efforts as needed.

• PRINCIPAL RESPONSIBILITIES
• Jointly plan, execute, and report on campaigns across all social media channels, which includes creating original content, cultivating relevant influencers, maintaining community engagement, planning an ongoing content calendar, and executing campaigns across Facebook, Instagram, X, LinkedIn, Threads, Tik Tok, YouTube, etc.
• Help ensure our website remains timely and engaging by assisting with ongoing content strategy implementation, including: creating, editing, and/or posting new content (blog posts, press releases, staff bios, volunteer forms, etc.).
• Help create and execute a new short-form video strategy, including content planning, recording and editing.
• Produce compelling social media content and graphics
• Assist with drafting advocacy Action Alerts and other email communications, including regional dispatches, newsletters, fundraising appeals, and general engagement emails.
• Manage the development and implementation of various online projects as needed, from idea generation and planning to final content creation and production.
• Represent the Digital and/or Communications teams in meetings with internal or external partners.
• Contribute to the design and implementation of high profile national campaigns, including America’s Most Endangered Rivers®, River of the Year, and State of America’s RiversSM .
• Utilize analytical tools to help develop, analyze and report on benchmark KPIs. Provide regular reports to staff and stakeholders.
• Work with the Director of Marketing on promoting American Rivers’ online store.
• Work with regional staff to increase their opportunities for storytelling, increase performance of their content, and ensure timely, strategic communications to their online audiences, tracking progress and deliverables as needed.
• Works with the Associate Director, Digital Fundraising and other Development team members to plan and execute fundraising campaigns.
• Creates regular reporting and touchpoints for various staff members.
• Assists staff with digital adjacent needs, including url creation, video processing, direct mail production, and webinar promotion.

• MINIMUM QUALIFICATIONS
• Bachelor’s degree and a minimum of 2 years of relevant experience, preferably in online communications, online advocacy or web content production, or a specialized degree equivalent.
• Strong knowledge of and experience with social media platforms (Facebook, X, Instagram, Tik Tok, LinkedIn, YouTube) and the emerging trends with content and engagement across these platforms.
• Experience with video creation and light graphic design.
• Working knowledge of current video practices for social channels and video editing best practices.
• Experience leading digital marketing campaigns and advocacy outreach.
• Demonstrated ability to exercise good judgment, and strong attention to detail.
• Experience working with popular CMS, CRM, and advocacy tools: WordPress, Engaging Networks, ActBlue, EveryAction, etc. HTML and CSS experience a plus.
• Proficiency with photo editing software (Adobe, Canva, or similar). A deeper body of work in graphic design is a big plus.
• Excellent written and verbal communications skills.
• Must be detail-oriented, highly organized, with strong time and budget skills.
• Proven ability to manage multiple projects, prioritize competing tasks and meet deadlines.
• High energy, flexible, self-motivated, and the ability to work professionally with staff at all levels of the organization, in person and remotely.
• Familiarity with non-profit organizations and a commitment to conservation preferred.

LOCATION
Washington, DC area preferred

COMPENSATION
The salary range for this position is $55,000 – $62,000 annually depending upon qualifications and experience. Full-time employee benefits include health, dental, and life insurance; a retirement plan, training budget, sick leave, 11 paid holidays, four weeks of paid vacation, paid sabbaticals every seven years, and a 3% retirement match. American Rivers offers TIAA-CREF Social Choice, including green impact, as an
investment option.

COMMUNITY AND OPPORTUNITY 
Our community’s core values motivate us to Lead with Collaboration and Trust, Infuse Equity and Justice, Deliver Results, and Ensure Staff and Volunteers Thrive. American Rivers offers staff professional development and training opportunities, engages in equitable hiring and retention practices, has taken the Green 2.0 pay equity pledge and participates in the transparency report, provides “no meetings” weeks, and hosts People of Color, Accessibility, LGBTQAI+, Women’s Leadership, Parents and Caregivers, and DEIJ affinity groups and committees led by staff and board members.

American Rivers is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request reasonable accommodation, please contact the Human Resources department at 202-243-7050
or humanresources@americanrivers.org. Please note that one week’s advance notice is preferred.

Click here to apply

Applicant must be legally allowed to work as an employee in the United States.
American Rivers is an Equal Opportunity Employer.

Candidates of all personal and professional backgrounds are encouraged to apply