New Look, Same American Rivers: The story behind our new logo
Friends and supporters of American Rivers will notice that the new year comes with a new look. We’re excited to share the story behind our new logo with you, and why now is the perfect time for a refresh.
This year, 2023, marks the 50th anniversary of American Rivers. As we celebrate our successes, we are also launching a bold new vision with ambitious goals. The challenges facing rivers are huge. Rivers all across the country are threatened by pollution, dams, and increasing droughts and floods. Perhaps the greatest threat to our rivers is simply lack of awareness of how important they are to our lives. To achieve our new vision, American Rivers must inspire greater action and reach more people nationwide.
As one of the nation’s premier organizations dedicated to saving rivers, we must be compelling and inclusive. We need to embody both urgency and optimism. We need to be a strong voice for how essential rivers are to our health and survival. And we must capture the joy, beauty, and potential rivers offer.
You can see this reflected in our new tagline: Life Depends on RiversSM. Rivers are the circulatory system of our environment and communities: We simply can’t survive without them.
Nearly all of us live within a mile of a river, but too few know what that river provides. Rivers give us clean drinking water. Rivers are home to plants and animals. Water from rivers grows our food. Rivers make our cities more vibrant. And, rivers are fun!
Our new logo evokes the essential need for all of us, whether you live in the mountains, the city, or anywhere in between, to connect more completely with the water and rivers that you and all of nature depend on.
We hope our new look inspires you to connect more with your own rivers, and to get involved with American Rivers. Please join us on January 25 for our 50th anniversary online event. Help celebrate the last 50 years and launch American Rivers’ new strategic vision. The event is free and open to the public – register here.
Nice insight to an artistic logo. I like the current similarity to the yin yang symbol which describes the interconnectedness of forces. Thank you for your efforts to delay ecocide…
So interesting to see the evolution of the AR logo. I started with ARCC in 1984 and, as Membership Director, was instrumental in the design of the 1996 logo. Happy to see al the progress!
2 responses to “New Look, Same American Rivers: The story behind our new logo”
Nice insight to an artistic logo. I like the current similarity to the yin yang symbol which describes the interconnectedness of forces. Thank you for your efforts to delay ecocide…
So interesting to see the evolution of the AR logo. I started with ARCC in 1984 and, as Membership Director, was instrumental in the design of the 1996 logo. Happy to see al the progress!